Algorithms and artificial intelligence applications are being used in a rapidly growing number of solutions. The impact of algorithms on social inequality is one of the most pressing issues to study in this regard. The majority of scholars are interested in issues of algorithm fairness and bias. Few researchers pay attention to the stratification resulting from different people using different algorithms. However, the differences between algorithms are vast, some working in the user’s favor, others exploiting the user’s weaknesses. In this talk, I will show the divide and inequality resulting from these differences. I will demonstrate how to study algorithms, avoid the risks associated with the development of artificial intelligence, and the consequences for what sort of algorithm control we need as a society.